Identity Is Destiny

Biography: Laurence D. Ackerman was born in New York City. He received a B.A. in English from Carnegie-Mellon University and an M.S. in communications from Boston University. He is a senior vice president of Siegel & Gale, an international consultancy specializing in business transformation through corporate brand management and interactive communications.

Larry began his consulting career with Yankelovich, Skelly & White before joining Anspach Grossman Portugal in 1981. He left to found Identica, along with two others, in 1985 where he developed much of his early theory on identity-based management. Returning to AGP in 1989 as a partner, Larry spent most of the next decade refining his ideas and applying them to a broad cross section of clients around the world. His industry experience is diverse, ranging from health care, manufacturing, and consumer products to financial and professional services and utilities.

Larry writes and speaks regularly on identity and culture and their impact of business performance. He lives in Weston, Connecticut, with his wife Janet and their son Max. The webside for author is www.identityisdestiny.com.

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Books at MeansBusiness by: Bob Waterman