Management Communication

"The art of business communication lies largely in focusing on what your readers or listeners will probably receive, not solely on what you want to send."

"Managers who want to write well must focus on planning as the essential first step for any writing project."

"Companies build goodwill, keep old customers, and win new customers not only by appropriate warmth in saying "yes" to orders, requests, adjustment letters, and credit applications, but also by their skill in saying "no" when they must."

"Effective persuasive business letters must influence readers by truthfully presenting written information. If the letter is to influence the reader, it must demonstrate that the position or action it suggests serves the needs of the readers."

"Recognize that your business communication will probably become part of a file, a long-term reservoir of business matters (and a lasting record of your abilities)."

"The purpose of the report may be informative (what is known about the topic), analytical (why circumstances have developed), persuasive (how readers should respond), or portions of all three."

"What you write as a company employee will represent not only your image but also your company's image."

"Over the course of your career, you will speak hundreds of words for every one word you write."

"During your first year on the job, you may well be asked to sit in on a job interview. Your own managerial potential may even be judged in terms of how well you can participate in interviews."

"When your company finds itself in the spotlight by choice or circumstance, every word spoken or written by company spokespeople has great significance for the corporate image, public confidence, employee morale, and perhaps company survival."

"To communicate with other cultural groups, you must be willing and able to adapt?but not discard?your own patterns of thought and behavior to meet the communication needs of your audience. "

"Businesspeople must take their words seriously, not only as vehicles for communication, but also as significant legal instruments."